International NGO Consortium develops Global Donor Insight Initiative with Adroit Data & Insight

International NGO Consortium develops Global Donor Insight Initiative with Adroit Data & Insight

Adroit Data & Insight have developed a global fundraising benchmarking and platform for the IFL Forum, a consortium of major NGOs, including Amnesty International, Care International, Greenpeace, Oxfam, Red Cross, Save the Children, SOS Villages, UNHCR, UNICEF, WWF.

The benchmarking project in 2017 has involved over 80 individual organisations and markets.  This includes European, Asian, North & South American markets, and allows organisations to understand in detail how they are performing in their individual fundraising. Adroit have developed a large base of metrics for each NGO to support analysis & planning of their fundraising programs based on their actual gift transactional data, and other information held at the anonymised account or supporter level, which is processed and normalised.

Adroit have revolutionised the benchmarking deliverables by engineering the available data and developing specific insight and applications aimed at senior fundraisers.  The application called Indigo, is loaded from Apteco’s FastStats analytics system which also can be accessed by each organisations analysts to drill down to more adhoc analysis.   This allows different users to access information from the same dataset and gain insight relevant to their markets.  The applications are now being used globally by hundreds of fundraisers to better understand the dynamics in their market and how they rank against similar organisations.  Adroit provide training, support and user forums for each market.

Nigel Magson, MD at Adroit comments.  “We are delighted to be working with the IFL Forum and adding value to their fundraising planning and global investment processes.”


IFL Forum

The IFL Forum is a consortium of large NGOs, and includes: Action Aid, Amnesty International, Care International, Greenpeace, Medicine sans Frontiers, Operation Smile, Oxfam, Red Cross, Save the Children, SOS Villages, UNHCR, UNICEF, World Vision, WWF


Adroit Data & Insight

Adroit is a specialist data & insight agency providing organisations with advanced analysis and systems solution capability.  Adroit serves a variety of blue-chip organisations in the not for profit, publishing, financial services, retail and utility sectors.

Adroit Contact Details

To get in touch with Adroit, contact Nigel Magson, Managing Director on 01285 659855 or



Apteco Ltd

Apteco Ltd is a privately owned software development business specialising in marketing data analysis and campaign automation solutions. Their market leading FastStats™ software enables direct marketers to gain insight from their data and provides database marketing solutions for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management and reporting. A prestigious international partner network of marketing services providers has led to over 300 FastStats installations worldwide and nearly 3000 users. Visit to learn more or visit our online partner directory at

Apteco Contact Details

For further information contact Melanie Davis, Marketing Manager at Apteco Ltd or Francesca Berte, Business Development and Marketing Executive on +44 (0)1926 407565, visit or email




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