Are you keeping up with the pack?

 

Compare yourself against 5 key Data Driven Marketing trends

A fascinating study from Apteco, sourced from current users of their FastStats software, highlights some recent trends in Data Driven Marketing.

cyclists to ride fast in a curve top viewOnly 6% of organisations are connecting social media data into their customer database; and nearly one quarter don’t analyse Social Media at all.

And 1 in 8 organisations are sending over 50 campaigns a week – of course you’d need some sort of automated marketing system liked FastStats in order to do this!  Most commonly, up to 5 campaigns are being sent out each week.

For further insights from this survey, see here…