Legacy and In-memory Fundraising

Legacy and In-memory Fundraising

The 4th edition of Legacy and In-memory Fundraising from the publishers Directory of Social Change, will be published at the end of this month. Nigel Magson covers how to apply data analysis to legacy fundraising and the benefits this brings to legacy fundraising programmes. Getting supporters to leave gifts in their will is one of the most sensitive but also the most effective ways to fundraise.

Legacy and In-memory Fundraising

Legacy and In-memory Fundraising

"Gifts in wills have the potential to change the world. Engaging your supporters and the wider public in legacy conversations has never been more crucial or more exciting. This book is a great starting point to help fundraisers shape their legacy strategy, influence internally and understand the variety of ways in which they can raise awareness and inspire people to include a gift in their will." Dominique Abranson (Dip IDM), Legacy and In-memory Manager, WaterAid and Chair, Institute of Fundraising Legacy Marketing and In Memoriam Special Interest Group.

"Legacy income presents a huge opportunity for charities of all sizes, but the challenge for everyone is knowing how to make the most of that opportunity. Look no further. This excellent resource provides everything you need to know about legacy fundraising in one slim volume. With contributions from the legacy world’s premier league, this book will benefit your legacy programme whether it is already well established or just beginning." Stuart Noble, Acting Director of Fundraising, Bible Society

This leading guide brings together the biggest thinkers and most experienced fundraisers from the charity sector worldwide to other you sound. Most of all, it brings practical advice to getting your bequests right. You’ll learn techniques and strategies. Especially important considerations such as ethics, timing, using events and identifying those to target.

Buy your copy of Legacy and In-memory Fundraising here: https://www.dsc.org.uk/publication/legacy-memory-fundraising/

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