Marketing Automation Explained
What is Marketing Automation?
Marketing Automation helps improve targeting methods. We use Marketing Automation for several things, such as email campaigns (sending users a welcome email as soon as they sign up), web captures, pop-ups and surveys. Furthermore, it takes away the need for manual clicking and tracking. Once you set it up correctly, it can just run in the background.
Why should I automate my Marketing?
Save money, time and avoid human error. When you’re smashing out relevant campaigns, you should see a high ROI, which means your resource can now focus on tweaking the workflows to fit new audiences and respond to the existing ones. According to Marketo, 76% of businesses see an increase in ROI after implementing Marketing Automation.
Marketing Automation and personalised messages
Once you have your mailing list set up and knowledge of customer behaviour, it’s possible to automate the messages sent out to your audiences. For example, you may have audiences interested in a certain product and you want to send them promotional offers. On the other hand, you may have a new sign up to your mailing list – great! Now how are you going to keep them warm? You can set up a welcome Email that automatically pings to your customer once they sign up.