Marketing Punch develops List Management & Selection Solution with Adroit

Marketing Punch develops List Management & Selection Solution with Adroit

list management marketing punchMarketing Punch are a leading provider of online acquisition data to the UK, France and Australia. They have extensive range of websites collecting lifestyle and competition data on behalf of an extensive portfolio of brands and organisations. They provide over 100k targeted leads a month with appropriate customer permissions for follow-up, and have a range of email marketing services.

Adroit have developed a new single customer view (SCV) for Marketing Punch that will link various data sources together, allowing access to an extensive range of data for supply on to Marketing Punch’s end customers. The new list management system has a front-end access using Apteco’s FastStats system and SQL Server back end. Adroit have developed and implemented the solution which goes live in September. The Marketing Punch team have been trained. The operational system is hosted & managed by Adroit at a Class 1 data centre.

Nigel Magson, MD of Adroit notes “We are delighted to be working with Marketing Punch. We look forward to helping their team realise value from their data using the FastStats system, and support their marketing and business activity. ”

Charles Haynes, MD & Founder of Marketing Punch “We are working with the team at Adroit again due to their technical expertise, flexible approach and detailed knowledge of our business. They have developed and implemented the solution very quickly.”