Museum in the Park
We have put together a short, initial trend analysis/brand health review for Museum in the park to showcase how our skills could help grow businesses.
Museum in the Park holds a very positive sentiment, which is great for obtaining engagements online and organically spreading brand awareness. We have looked into the mentions of Museum in the park, and how the brand is portrayed by the public. This research is to help small businesses understand the importance of tracking sentiment and reveal some of their key insights that may have been missed.
The graph explained
The above graph portrays the changes in sentiment over time. Sentiment describes the feelings of users online towards content posted by Museum in the park. We used the keywords “Museum in the Park”, and official social media handles to listen to what people are saying online. The technology we use is clever enough to understand the difference between ‘sick’ meaning unwell, or ‘sick’ meaning great. This information can be used to build better campaigns, intervene in a crisis and monitor the trends happening within the industry amongst competitor tracking.
Moreover, one of the positive peaks was contributed to by a tweet, saying “today – thank you! @museuminthepark #ArtsandCrafts #Cotswolds”. This positive tweet could be shared by the museum’s twitter; showing the authenticity of those who enjoy coming to the museum. Businesses such as Museum in the Park greatly rely on word of mouth, therefore examples of this testimonial could be used on the website or become social media materia.
Furthermore, sentiment changes all the time, depending on customer experience and content put out by brands. In this case, the article, headlined “NOSTALGIA: Stroud protesters pile up chairs in the Sub Rooms”, drove a negative sentiment due to the connotations of the text. However, the context of the article was positive; describing one of the pictures from the museum. “These images are all part of the Museum in the Park’s Wilf Merrett Postcard Collection.”
It’s important to track the changes in sentiment, to see how this affects your brand. In this case, if people only saw the headline of the article in conjunction with the museum they may have felt distaste toward Museum in the park. Accordingly, there could’ve been a loss of sales. On the other hand, shocking content sometimes ”blows up” online, therefore there could’ve been more interest in Museum in the Park than ever.
It’s possible to get involved in the conversations online, and understand what your audience like and dislike with the help of sentiment reviews. If you would like a more in-depth review that looks at your competitors get in touch!