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An opt-in user is someone who is asking to receive your communications via a tick box or inputting their details. Typically, they are signing up to a mailing list, newsletter or advertising material.
It’s key to measure the number of people who have agreed to receive communications from your brand. In addition, since the GDPR Compliance Act has come in, obtaining a signature (in the form of a tick box) is super important.
Anyone who has given you consent and are ticking the box to say they are happy to hear from your brand in their email inbox, or share their personal details with you on file are classed as an Opt-In.
Furthermore, it’s possible to obtain sign-ups by implementing webforms, pop-ups, and surveys.
Cookie | Duration | Description |
---|---|---|
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |