Remarketing Explained
What is Remarketing?
Remarketing is arguably one of the cheapest paid advertising methods. This is because you are reaching your hottest leads every time. Furthermore, Remarketing is when a user comes to your website to browse and then later receives an ad via social media, email, or the Google Ads network.
Moreover, Remarketing is a reminder to the audience who previously came to your website. This could also be used to push a discount for retailers. Ever viewed shoes online and later received an Email with a cracking discount?
Where can I place a remarketing ad?
There are a number of ways to set up Remarketing, including Google Ads and Social Media. You must ensure that the webpage you’re looking to drive traffic to has had enough traffic in the past. This is so that the platform you place the ad on can learn user behaviours.
It is possible to exclude and include behaviours. For example, you may only want to send your ad to users who have come to a specific webpage and not clicked anything, opposed to those who have clicked something.