Social Media Marketing Explained
What is Social Media Marketing?
Social Media Marketing refers to the promotion of products/services and brand on various platforms. This can be done organically (free) or paid. In addition, Social Media allows for a more informal tone, where companies can engage with new or existing customers. To illustrate, Facebook, Instagram, YouTube, Twitter, Facebook Messenger and Tik Tok are the most commonly known platforms.
Why is a Social Media presence important?
It can be cheap (or totally free). When you market your product/services on social platforms, you are able to reach over 4.55 billion people worldwide (Smart Insights, 2021). For example, when someone likes your service/products, they may follow your brand’s account, which shows other people that you are trustworthy and worth buying from.
What are the benefits of Social Media?
Moreover, you can share text, video, articles, links, and images. If your content is popular with your audiences, it may get shared, receive likes (engagement), and comments. All of these interactions boost the likelihood of your products/services appearing on someone else’s feed.
What platforms should I use?
Furthermore, you can use scheduling platforms to pre-plan your content or post it straight from the platforms. The main platforms include: Tik Tok, Pinterest, YouTube, Whatsapp, Facebook, Facebook Messenger, LinkedIn, Twitter, Instagram. There are many more, but these are the most profitable and used currently in the UK.