Our Solution For Clean Water…..Data

Our Solution For Clean Water: Data Clean…. or murky? A common requirement for water companies is to understand how many true customers there are within their overall SPID level data (i.e. supply point); any one customer may have multiple sites, and multiple meters, hence multiple SPIDs. It is vital to link SPIDs within the same customer group in order to fully identify how many true customers there actually are. And clearly then to understand the value and margin distribution within these, such ...

4 easy steps to produce better email data

4 Easy steps to produce better email data It is all too easy to concentrate on the creative phase of your email campaigns, after all a well copy-written subject line should give enough of a hook to get your foot in the door and then it is down to the clever designs and coding that have been developed to encourage your recipients to follow through to your calls-to-action, but what if those emails aren't even making it as far as the email inbox. Perhaps they are getting blocked down to poor reputati ...