2016 – Data the lifeblood of Organisations profit – Part 1

Predictions for the data world Amongst the predictions of data use for 2016, commentators and authors hunt around for a new topic area, or an elaboration on the current data buzz of BIG DATA (yawn!). We take a pragmatic view, based on many of the projects we are working on for various clients, and where we see demand continuing in 2016. In part 1, we make no apologies for starting with the real “nuts and bolts” of the data world.  These are the tasks that underpin successful data infrastruc ...

Data Lakes and SCV’s – up a creek without a paddle?

Data Lakes and SCV's IT vendors are always looking for new angles and the “next best thing” to sell through to IT directors and organisations. “Data Lakes” appears to be the latest ploy making the rounds, associated with the “Big Data” buzzword. It’s cropped up recently in several organisations we’re involved with and so we have explored some of the issues and the debate surrounding data lakes, unstructured and big data. So what is a data lake? Is it what used to be called a “Datamart”. Simple a ...

4 easy steps to produce better email data

4 Easy steps to produce better email data It is all too easy to concentrate on the creative phase of your email campaigns, after all a well copy-written subject line should give enough of a hook to get your foot in the door and then it is down to the clever designs and coding that have been developed to encourage your recipients to follow through to your calls-to-action, but what if those emails aren't even making it as far as the email inbox. Perhaps they are getting blocked down to poor reputati ...

New online colour sight test. Are you blind as a bat?

New online colour sight test by iGame A new online colour sight test by iGame allows you to determine how good your colour vision is. The results are graded by animal:- Bat, Mole, Dog, Cat, Tiger, Hawk & off-the-scale Robot. All the guys and girls at Adroit have taken the test and our overall results can be seen below:- Adroit Colour Sight Results iGame say that generally women distinguish colours better than men and this is due to some women having a fourth type of eye cone cell rat ...

Next in our series of Faststats blogs: 5 things you need to know about FastStats Designer

5 things you need to know about FastStats Designer Screenshot of Faststats Designer table relationships Build speeds increase rapidly with the right hardware configuration – allow at least 4 times the size of your underlying data (as measured by the size of the combined text files within the ‘extract’ node), use fast processors (especially Intel, which tests have proved significantly out-perform AMD chips for FastStats builds) and turn off balanced power settings and instead use High Performa ...

Integrating online and offline data

Integrating online and offline data Online and offline integration is happening increasingly in the marketing environment. It needs to.  We know that consumers are moving this way: Time spent on fixed internet has increased by over two-thirds since 2008. [Source: Ofcom, October 2010]    – Adults now spend 14.2 hours per month on the web. The first quarter of 2010 saw nearly 37m people in the UK go online, an increase of almost 8% year on year. [Source: Kantar, June 2010] According to Bost ...