Data Lakes and SCV’s – up a creek without a paddle?

Data Lakes and SCV's IT vendors are always looking for new angles and the “next best thing” to sell through to IT directors and organisations. “Data Lakes” appears to be the latest ploy making the rounds, associated with the “Big Data” buzzword. It’s cropped up recently in several organisations we’re involved with and so we have explored some of the issues and the debate surrounding data lakes, unstructured and big data. So what is a data lake? Is it what used to be called a “Datamart”. Simple a ...

Getting the basics right

Getting the basics right "Single Customer View" is touted around pretty regularly. Its the ultimate isn't it? Getting that complete understanding of your customer, and all held in one central place.  The problem with it is that as digital data proliferates, especially in this social media world of ours, so the amount of data we have to capture grows too. It used to be that an SCV would hold transactions, campaign history, call-centre data and, if you were lucky, some survey attitudes. Now we have ...