Stay relevant and visible in the digital landscape
Monitor – Analyse – Grow
Audiences no longer follow linear journeys.
They move fluidly across:
- Social platforms
- Niche communities
- Influencers
- AI-driven recommendation engines
- Search ecosystems
Traditional digital strategies alone are not enough.
To stay visible, you need:
- Content that earns engagement
- A strong presence across relevant channels
- Awareness of where attention is shifting
- Clear insight into competitor performance
DRM brings these insights together in one place so you can make confident, data-led decisions
What is Digital Relevance Monitor?
Digital Relevance Monitor (DRM) is a benchmarking and insight platform that shows how your digital presence performs in a fast-changing discovery ecosystem. It brings together social, search, and content performance across your organisation and chosen competitors, helping you understand:
- Where audiences are engaging
- What content resonates
- How visibility is shifting
- Where new opportunities are emerging
As search behaviour evolves and AI-driven tools like ChatGPT and Copilot become part of the discovery journey, digital relevance has become essential for brand visibility.
DRM provides the clarity needed to ensure your content and communications remain competitive and discoverable.
Digital Relevance Monitor allows you to:
- Track and evaluate Brand Reach, Growth and Influence metrics of your competitors and your own organisation.
- Identify opportunities through performance snapshots of your digital content in the most important Social Media platforms and that of your competitors.
- Develop your growth and influence strategy by identifying emerging opportunities.
- Benchmark your brand visibility by channel and over time.
- Understand the trends to develop your content strategy.
- To customise content performance and benchmark reports by using the insights the Digital Relevance Monitor provide.
What makes DRM different?
The Digital Relevance Monitor combines three sources of data for each of the participating organisations in each market – social, search and follower behaviour. Each in isolation offers the opportunity to gain vital insights into market trends and your target audiences.
However, when these three are viewed together over the long term, past trends become more evident, enabling you to better understand the role social engagement has played in helping drive digital engagement and growth for you and your competitors.
Three insight sources combined into one view.
Most tools analyse only social or only search. DRM unifies:
- Social Media Metrics
- Google Search & Discovery Trends
- Follower Behaviour & Audience Movement
- Competitor benchmarking across any brands you choose
Three competitors are included in the base package; additional brands can be added on request.
- Zero data burden
Adroit collects all publicly available data for you. No data extraction or internal resources required.
- Interactive dashboards built in Power BI
Easy to explore, export, and integrate into existing reporting routines.
- Insight support from Adroit’s digital research team
Regular webinars provide cross-market insights, best practice guidance, and peer learning.
Key Capabilities
Brand Visibility
- Google search trends
- Impressions and views
- Market penetration indicators
Brand Activity
- Posting patterns
- Format performance
- Campaign analysis
Brand Impact
- Engagement quality
- Reactions, comments, shares
- Cross-brand influence comparison
Brand Health
- Follower growth
- Channel maturity
- Reach and influence over time
Content Analysis
- Best performing content
- Emerging formats
- Topic insights
- Competitor content benchmarking
Competitor Analysis
- Select your competitors
- Compare metrics over time
Digital Strategy
- Digital Trend Analysis
- Multi-year trend lines
- Cross-market insights
- Category-wide shifts
Best practice analysis
- Performance ranking
- Best content analysis
- Best post format analysis
Would you like to see a demonstration?
What you receive
- Monthly-updated Benchmark Dashboard (Power BI)
- Full competitor comparison across selected brands
- Multi-year trend analysis
- Content library with all tracked posts
- Exportable data, charts and tables
- Insight webinars and sector-wide discussion
- Optional add-ons:
- deeper content classification
- custom insight reports
- digital strategy workshops
Opportunities to learn & share
Alongside access to the reports, Adroit host online webinars to share the key insights from Digital Relevance Monitor.
Webinars offer a fantastic opportunity to understand what’s happening in each market and discuss with digital analysts and marketeers the key trends shaping digital performance.
The sessions are collaborative, and participants can share their experiences and interpretation to add context to the data, providing additional insights. Each webinar is recorded and can be shared within your organisation
- Led by insight specialists
- Delivered as PowerPoint presentation within interactive webinars
Insightful, accessible and actionable
Digital Relevance Monitor makes all of your and the other participants digital data available on demand via a Power BI series of dashboards throughout the year.
This enables you probe, delve and explore the amazing dataset to product new insights and create additional analysis tailored to your exact needs.
- Access to interactive reports
- Training support
- Help desk
Common Questions
Chat to us about your requirement.
Pricing
Contact us for a detailed proposal
Included:
- Monthly updates of social engagement metrics
- Monthly updates of search metrics
- Year-round access to interactive Power BI reports*.
- Participation in digital relevance insight webinars
- Support and documentation if required
Interested in learning more about the benefits of Digital Relevance Monitor?
If you would like a demonstration of the Digital Relevance Monitor or more information on the benefits of accessing a digital relevance benchmarking study then please complete the form or contact us at jose.chai@adroit.es