INDIGO is an IFL Forum study of Individual Giving behaviour across different organisations and markets. The study is built from anonymized donor and gift records stretching back for the previous 6 calendar years.
For the INDIGO study Adroit audit, collate, model, analyse and present your data to draw out key insights. Typically, over 1 billion gift records are processed on 80-90 million individual donors.
This is shared via Power BI reporting as well as webinar insight sessions with members from each market.
The study reveals details of each organisation’s performance across regular and single giving. It enables organisations to understand market level trends and make peer comparisons, providing insights into donor acqusition, retention, upgrades, reactivation, life-time value and many more metrics.
The International Fundraising Leadership Forum (IFL Forum) is a peer group of international fundraising directors in some of the world’s biggest NGOs and UN agencies raising funds from individuals, companies and foundations in multiple markets or markets. There are currently 18 members of the International Fundraising Leadership Forum. The senior fundraisers meet on a monthly basis to focus on different relevant topics, and a range of working groups meet regularly to consider specific areas from Major Donors, Legacy to DRTV and Face to face recruitment.
The IFL Forum Data Steering Team works closely with Adroit to develop a series of products to understand market and fundraising trends.
Alongside access to the reports, Adroit host online webinars for each bench-markable market to share the key insights from Indigo.
Webinars offer a fantastic opportunity to understand what’s happening in each market and discuss with fundraisers from other NGO’s the key trends shaping fundraising performance.
The sessions are collaborative, and participants can share their experiences and interpretation to add context to the data, providing additional insights. Each webinar is recorded and can be shared within your organisation
Indigo makes all of your and the other participants fundraising data available on demand via a Power BI series of dashboards throughout the year. This enables you probe, delve and explore the amazing dataset to product new insights and create additional analysis tailored to your exact fundraising needs.
The 2023 cost of joining the Indigo benchmarking study starts from just £5,627 per annum for non-members of the IFL Forum, and £5,116 for members.
Different pricing models are available for organisations wishing to join the study across multiple markets and for those signing up for multiple years in advance.
Included within those costs