Before we can create a scenario forecast, the historical transactions of your regular givers need to be defined and structured in such a way that Prophesee can understand and process the data. Previously Adroit has always undertaken this task but such are the data capabilities of many charities we recognise that some users may wish to do the data engineering themselves.
The Do-It-Yourself option invites you to submit your data in a predefined structure – so if you have the data engineering capability this is a great option for you. We’ll support you in the process by sending you a data specification guide that outlines what’s required and we validate the data to ensure it meets the criteria.
This option allows you to leave the engineering to us. We’ll need to discuss some technical details with you, but after that we’ll complete the engineering stage before starting to create your baseline forecast.
We’ve defined three modules that will help you answer the questions most relevant for your organisation. And if you’re looking for answers that don’t appear to be covered we’d be happy to discuss your specific needs.
The ‘base-line’ forecast takes your existing regular givers and quantifies their expected financial values and volumes over the next ten years. This represents what you’re likely to achieve with no further investment into your regular giving programme.
This module is mandatory.
The Business-as-usual module builds on the baseline module in which we replicate the performance of your existing regular givers for new recruits based on the volumes you wish or expect to bring on board for up to 10 years. This enables you to see likely income values and volumes assuming performance variables remain the same.
The comparison module enables you to forecast the relative performance over a ten year period of future recruits. It’s a head-to-head test of a single year cohort of new recruits using either behaviour patterns you’ve previously achieved or assumed values. This allows you to explore the potential income generated by a new audience or product based on the expected values you enter. So whether you wish to directly compare different audience profiles, recruitment products, recruitment channels and even payment types, this module provides the evidence you need to understand where to invest future expenditure.
Prophesee offers the opportunity to imagine multiple alternative scenarios and quantify the income each scenario will generate. So whether you wish to understand the difference a marginal improvement in attrition will make, or create a business plan for a entirely new product, we can help you achieve it quickly and accurately.
If you want to explore what you would achieve should the cost, retention and upgrade performance improve or worsen, then this module is for you. Here we work closely with you to define a future in which the volumes of new recruits, their source, their profile and their performance can all differ from the past.
Once one or more new What-if scenarios have been created we can compare them against each other and against the BAU module values to help you understand which scenario offers the best balance between potential financial gain and potential risk.
This module provides the best and worst case for each scenario. We create a range of 5 outcomes from Very Optimistic to Very Pessimistic enabling you to quantify the income and volume implications should your performance over or under achieve by agreed amounts.
If you could improve just one factor of your regular giving programme where would you focus? Which will give you the greatest long term benefit? Equipped with understanding the sensitivity of your programme we can help you identify where to focus your efforts and resources to acheive the maximum financial gain.
We currently offer two alternative options for reporting back on the analysis findings.
The standard report provides all the data files you will need to understand the future expected performance of your regular giving supporters.
The premium option provides both the data files we’ve created together with presentation slides that report back on the analysis and covers Regular Giving KPI metrics, together with our commentary on the relative performance of the scenarios. In-addition we include a 2 hour meeting with the analyst and a fundraising strategist which offer the opportunity to discuss the findings in greater depth.
The purpose of this is to place the analysis into context and help you explore the implications of the findings.
– Data supplied as CSV file
– Additional aggregated KPI’s including Return on investment and Breakeven month
– Additional performance comparisons
– Presentation slides of key findings
– Outcome meeting to discuss the findings
|Analysis Modules included|
|What-if module (batch of 3)|
|Reporting Options included|