Privacy Policy

Adroit Data & Insight may collect personal information which we receive when:

– you use our website
– you use our services
– you contact us
– you are a recipient, or potential recipient, of our services
– you are a customer
– you work for us
– you supply services to us
– you send us your CV or apply to work for us

We may collect the following types of information:
– your name, address, email address, telephone number(s) and other contact details
– information required to provide you with a service, and details of our services that you have used
– your company’s name, your position in the company; the company’s address, company’s email address and telephone number
– information collected through your use of our website
– details of any enquiry or complaint you make to Adroit Data & Insight
– all communications to and from you by email or post.

We will use and store the information that you provide in order to:

– give you a quotation for one of our products or services
– provide you with information on products and services that you may request from us
– enhance or improve customers’ experience of our products and services and our website(s)
– give you access to our support portal for training & documentation
– invite you to events that you might find of relevance
– improve and develop our services
– protect security e.g. to check your identity when you use our services
– carry out financial checks and for other finance related purposes such as credit checks, collecting payment and accounting
create and analyse sales performance statistics
– undertake marketing including email newsletters, but only if you have given us explicit consent to do so
– comply with any regulatory requirements.

We will only disclose your personal information to third parties:

– in the event that we sell or buy any business or assets, in which case we may need to disclose your personal data to the prospective seller or buyer of such business or assets
– if Adroit Data & Insight, or substantially all of its assets, are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
– if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

You have the following rights:

– To be informed about how we obtain and use your information
– To ask for a copy of the information that we hold about you
– To have your information corrected if you inform us of any incorrect details
– To request to have your information erased (the ‘Right to be Forgotten’)
– To object to the processing of your information
– To have information you provided to us, returned to you, in a machine-readable format
– To withdraw your consent to the processing of your information, at any point
– To object to any decisions based on the automated processing of your personal data
– To lodge a complaint with the Information Commissioner’s Office (ICO)

If you would like to use any of these rights please contact

Adroit Data & Insight will only retain personal information for as long as it needs it to carry out a particular purpose or meet a particular obligation.

We regularly review our records to ensure that we only retain your personal information for as long as is necessary for the purposes set out in this Privacy Policy.

Adroit Data & Insight will ensure that personal information is kept accurate and up to date as far as is reasonably possible. However, Adroit Data & Insight relies on customers to ensure that some of the information it holds about them is accurate and up-to-date. We encourage customers to inform Adroit Data & Insight of any changes to their information.

Marketing preferences

A customer may allow Adroit Data & Insight to provide them with information about products and services from Adroit Data & Insight which may be of interest to them. Adroit Data & Insight will only do this where a customer has agreed to receive such information. You agree to receive marketing information:

– from Adroit Data & Insight about our products and services by choosing to opt-in in marketing communications we send to you
– from Adroit Data & Insight about its products and services where you provide your details in the course of purchase or negotiations for the purchase of a product or service
The marketing channels used above may include all means of communication e.g. email, post, phone, SMS text message and other electronic means. If electronic channels (i.e. email, SMS) are to be used this will be specifically stated when we collect your details.

Adroit Data & Insight will not share personal data for any commercial or marketing purpose unrelated to its products and services without asking you first, or where the law requires us to share it. We do not rent or sell our customer lists to any third-party organisation. Any personal information we hold about you is stored and processed under our data protection policy, which is in line with the Data Protection Act 1998 and any subsequent legislation.

You can change marketing preferences at any time through the link provided at the bottom of our marketing emails. If you choose to Unsubscribe, that means that you wish to no longer receive marketing communications from us, and we will comply with that request immediately.

If you have agreed that we can use your information for marketing purposes, we will use it for that purpose. You can change your mind by emailing us at or simply by clicking the unsubscribe link in the communications we send.

Adroit Data & Insight provides customers with access to their personal information and the opportunity to amend and update their details or preferences (including consent to receive marketing communications) in order to keep the information up-to-date and accurate. This can be achieved by contacting us via the CONTACT US page on our website or by emailing You have the ability to unsubscribe from future communications by clicking on the Unsubscribe link, either at the bottom of any marketing email we send you.

ou can request details of personal information Adroit Data & Insight holds about you, including on our websites’ databases, by contacting us. See ‘How to contact us’.

Requests must be made in writing; there is no fee for doing this. Proof of identification is required in order to provide and protect your information. We also require sufficient details to be able locate your information. For example, dates and details of the websites, products or services that you have used. An optional application form may be provided to assist us in locating the information you require.

The security and storage of your personal information is very important to us. The personal information we collect from you is stored by us on secure servers, protected through a combination of physical and electronic access controls, firewall technology and other security measures. We have put in place measures to guard against unauthorised or unlawful processing and against accidental loss, destruction or damage.

Although we use market-standard security software to protect your personal information, we cannot guarantee the security of your data transmitted by you to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Adroit Data & Insight is committed to keeping customers’ personal information secure to protect it from being inappropriately or accidentally accessed, used, shared or destroyed, and against it being lost.

About cookies

Cookies are small text files that our website applies to your computer when you visit our website; these help us to distinguish you from other users of our website, and help us to improve our applications and services. For detailed information on the cookies we use, and the purposes for which we use them.

We use the following types of cookies:
– Essential cookies
– Analytical cookies
– Marketing cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.

These are used to recognise you when you return to our website. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website more relevant to you.

By continuing to use this site, you are accepting our use of these cookies and further help us to improve the site.

This website uses Google Analytics to help analyse how visitors use this site. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.

The anonymous information generated by Google Analytics cookies about your use of this website is transmitted to Google. This information is processed to compile statistical reports on website activity for this site only.

Our website includes links to other sites. We make every effort to provide links to high quality, reputable sites but are not responsible for their privacy practices, site content, or the services they offer. If you follow a link from our website to another site or service, this Privacy Policy will no longer apply. We are not responsible for the information handling practices of third part sites or services, and we encourage you to read the privacy information notices appearing on those sites or services.

The data that we collect from you may be transferred to, and stored at a destination outside the European Economic Area (EEA). Should a legal need arise to transfer personal information about customers to third parties located outside the UK, we will ensure that information is protected to a level which meets the requirements of UK law.

We may change, modify or adjust this Privacy Policy from time to time. However, we will not reduce your rights under this Privacy Policy. Any changes we make to our Privacy Policy will be found on our Privacy Policy page. Copies are available from us by post. Please contact us if you require a copy. This privacy policy was last updated May 2018.

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Legal Notice

Contact us

We take your privacy, and protection of your personal information, very seriously. If you have any questions, comments or queries about the way we are collecting or using your personal information, please contact the Data Protection Officer at Adroit Data & Insight – email us at

If you have a concern about the way in which we are collecting or using your personal information, you may also contact the Information Commissioner’s Office directly at

Adroit Data & Insight is a trading name of Marketing Data Consulting Ltd, a limited company registered in England & Wales, registered number 07662795, registered offices at April Cottage, Ampney Crucis, Cirencester GL7 5RZ, VAT Registration Number 114 9079 16.

Image license

Thankyou to the following photographers for allowing us to use their work via Unsplash

Tim Mossholder

Seth Doyle

Ryoji iwata

Roberto Catarinicchia

Parker Coffman

Stehpen Phillips


Dustin Woodhouse

Brian Yurasits

Bill Wegener

Brooke Cagle

Zach Vessels

Marcus Spiske

Cliff Booth

Mathhias Zomer

Anna Shvets


Nicholas Cappello

Naja Bertolt

Mi Pham

Avel Chuklanov

Ben Koorengevel

Loren Joseph

Les Anderson

Kenny Eliason

Joel Muniz

Julian Gentilezza

Joshua Lanzarini

Jason Goodman

Joel Rafael

Doug Linstedt

Anne Spratt