Firstly we define how many legacy supporters you all ready, their legacy status and their approximate demographic profile. We then help you define your target audiences (both warm and cold) that will generate new legacy supporters. You can define up to twenty audiences for each scenario.
Step 2 is defining the expected performance of each audience. This includes their initial recruitment performance, how they are expected to react to stewardship journeys and, most importantly, what proportion may leave you a legacy gift when they pass away, the type of legacy gift and the expected value.
For step 3 we work with you to produce an annual activity expenditure plan for each audience. The plan is for up to ten years and each year can be entirely different or replicate previous years – it’s as flexible as you need it to be.
By now we will have generated all the information necessary to create a baseline scenario. Step 4 is where we apply ‘what-if’ functions that help generate immediate answers to some of the questions you may have such as – what if residual values increase year on year, what if we improve supporter satisfaction, what if there’s an improvement to life longevity, and many others.
Reporting delivers both the data files and summary presentation slides that cover key legacy KPI metrics, together with our commentary on the relative performance of the scenarios. In-addition we include a meeting with the analyst and a fundraising strategist which offer the opportunity to discuss the findings in greater depth.