Data Analysis

Our team are experienced in using a range of analytical methods to identify your most promising supporters and customers – helping to make your campaigns as cost-effective as possible.

Identifying the most appropriate financial ask for supporters is a tried and tested method that can make a meaningful difference to campaign performance.

We combine an extensive ‘real world’ experience of prompt strategies together with new learnings from case studies around the world and academic research into optimising donor behaviour.

We provide RFV analysis. Lifecycle grids and churn analysis to help you understand the changing behaviours of your supporters an customers.  With our expertise, you can identify changing patterns and make better decisions quickly.

Using predictive analytics we can help you develop and deploy a data-driven approach to communication journeys, ensuring your audience receive the most relevant ask, products and offers tailored at an individual level.

Quantifying your supporters’ Lifetime Value or Net Donor Value remains the pinnacle of supporter measurement an the foundation of donor profitability management.  We have an unrivalled amount of expertise helping charities define, calculate an monitor these crucial metrics.

In addition to creating bespoke forecasting tools for the commercial sector, charities from around the world are benefiting from our range of propriety forecasting tools for regular giving income and legacy income.