We’ll help you measure and visualise key performance indicators to get to the heart of the numbers that matter.

Metrics & KPIs

Our approach is designed to help you define objectives, KPIs, and metrics based on your organisation’s goals. We’ll work with you to identify what matters most and how best to measure it.


Whether it’s a one-off integrated campaign or a long term ‘state of the nation’ review, we provide multi-level reports that enable you to understand how you’re campaigns, products and programmes are performing.

Dashboards & Visualisation

We design and build reports and dashboard that makes it easy for you to visualize performance in real-time, so you can quickly identify trends and opportunities for improvement. With our help, you’ll be able to make better decisions faster than ever before.


Adroit has unrivaled experience in benchmarking fundraising performance. We are hugely proud to be the data insights partner for Indigo, the World’s largest and most in-depth benchmarking study of fundraising behaviour, commissioned by the IFL Forum.


Adroit Data & Insight worked with us in the design, production and implementation of a multifaceted report to analyse a particularly complex programme of welcome campaign activities. The resulting reporting engine enables us to analyse and report on elements of the campaign which were previously not possible.

Macmillan Cancer Support