What is Digital Relevance?

For a long time search engines, such as Google Search, have been the most popular way to find services, products and information in Internet and literally every web site include in their visibility strategy and web content creation strategy many SEO (Search Engine Optimisation) variables.

But this is changing since the appearance of ChatGPT and other AI tools.

Users are now looking for direct answers and recommendations, instead of having to decide among a long list of multiple search results.

Adapt or become invisible

AI is taking over the way users perform searches in Internet. Unlike search engines, such as Google or Bing that offer a list of links that are usually generated by keyword matches and other SEO variables, AI base their results on contextual and conversational relevance.

AI tools analyse the textual data on all available sources, among them social media platforms and can identify popular topics that engage specific audiences. It assesses what content is relevant enough to be shown as result in a search. 

This is why brands are adding to their SEO strategies a specific strategy that aligns with the way AI identifies relevant content: GEO – Generative Engine Optimisation.

GEO relies on information quality and structure to be considered by an AI search tool. It helps you to align the content with the search and analytic methods of the AI but also with what the audience considers relevant, improving the visibility of this content and, by association, also of your brand.

Digital Relevance are the new keywords for your digital strategy

How do you create “relevant” content and how do you know what content is relevant to your audience and how do you measure it?

Instead of focusing on keyword optimization the focus lies now on structure, context and conversational tone. Clarity is one of the fundamental aspects every content has to take in consideration. This affects text, video, images, every content you can publish in Internet and Social Media.

How can clarity be measured?

The best way is to ask your audience. If your audience likes your content, interacts with it and shares it, you have a quite good measure about the quality of your content.

Adroit’s digital relevance monitor can identify what content is being appreciated by your audience and helps you to track, analyse and compare your content with that of your immediate competitors. This digital tool is designed to improve your content strategy by levelling it up so Artificial Intelligence tools, such as ChatGPT will consider it.

Digital Relevance Monitor

Adroit Data & Insight have developed a Digital Relevance Monitor capable of tracking key insight data of several organisations at the same time in the most important Social Media platforms. The Digital Relevance Monitor can identify not only the most relevant and engaging content of your organisation but also gives you insights about what content of your competitors is being perceived as relevant by their digital audiences.

The Digital Relevance Monitor can track the development of your brand visibility, brand impact and relevance rate, by brand, social media platform and compare it with your competitors.

It can show you the most relevant content of your brand and that of your competitors in detail with only some clicks through an interactive dashboard.

Digital Relevance by sector

Our Digital Relevance Monitor can track organisations and brands of different sectors. It applies the learnings and features Adroit has used with success in INDIGO Digital, the digital benchmark study of the Non-for-Profit sector.

We can track the insights of every brand and organisation of different sectors: Retail, Sport, Non-for-Profit, Education, etc., and develop a custom made dashboard for you.

Do you want to hear more about Adroit’s Digital Relevance Monitor? Contact us!