Regular Giving (RG) has been a key element for WaterAid’s fundraising income and has nearly doubled over a 5 year period. Forward growth and continued forecasting of RG levels was seen as vital at several levels, including overall strategic planning, understanding trends and performance of channels in recruitment, and to tune annual performance.
Prior to Adroit’s involvement, WaterAid had 3 separate models that were used for different forms of forecasting regular giving income across different time periods, and with some varying assumptions.
– Income Forecasting (Actual income over forward 5 years for strategic budgeting)
– Lifetime Value Model (5 Year)
– Monthly forecasting for current financial year
The objective of the project was to replace these tools with a more sophisticated solution for forecasting, incorporating WaterAid’s own data and providing improved features for “what if” and scenario planning.