The charity sector has a rich history of sharing information and best practice across organisations, and in the past few years a wide range of benchmarks have been initiated to help fundraisers better understand what’s happening in their category or market. And given the increased volatility and uncertainty in the sector benchmarks provide a increasingly vital source of insight for fundraisers.
If you’ve investigated joining a benchmark study you’ll be aware they fall into two camps – those which ask charities to complete a short questionnaire that asks for various metrics to be entered. The other type takes a different path with each charity contributing their actual gift transactional data, and other information held at the anonymised account or supporter level. The International Fundraising Leadership Forum (The IFL Forum) study called Indigo is the latter – a benchmarking study based on the actual transactions from supporters of each participating charity. Obviously a very different undertaking than asking fundraisers to fill in a form!
If you’ve ever undertaken a benchmarking project of your own you’ll appreciate the complexity and consideration that goes into a benchmarking study. The IFL wanted to do it not in one market, but simultaneously across the globe – able to include any charity that wished to participate, from any country.
To make their ambition a reality, they turned to Adroit.