Adroit Data & Insight
Privacy Policy

This privacy policy explains how Adroit Data & Insight use personal information that we collect about you (i.e. data that can be linked to you as a specific individual).

When would we collect information

Adroit Data & Insight may collect personal information which we receive when:

Information we collect

We may collect the following types of information:

How will we use the information about you?

We will use and store the information that you provide in order to:

Who will we share your information with?

We will only disclose your personal information to third parties:

Your information and your rights

You have the following rights:

If you would like to use any of these rights please contact

How long we keep personal information

Adroit Data & Insight will only retain personal information for as long as it needs it to carry out a particular purpose or meet a particular obligation.

We regularly review our records to ensure that we only retain your personal information for as long as is necessary for the purposes set out in this Privacy Policy.

Keeping personal information accurate

Adroit Data & Insight will ensure that personal information is kept accurate and up to date as far as is reasonably possible. However, Adroit Data & Insight relies on customers to ensure that some of the information it holds about them is accurate and up-to-date. We encourage customers to inform Adroit Data & Insight of any changes to their information.

Marketing preferences

A customer may allow Adroit Data & Insight to provide them with information about products and services from Adroit Data & Insight which may be of interest to them. Adroit Data & Insight will only do this where a customer has agreed to receive such information. You agree to receive marketing information:

The marketing channels used above may include all means of communication e.g. email, post, phone, SMS text message and other electronic means. If electronic channels (i.e. email, SMS) are to be used this will be specifically stated when we collect your details.

Adroit Data & Insight will not share personal data for any commercial or marketing purpose unrelated to its products and services without asking you first, or where the law requires us to share it. We do not rent or sell our customer lists to any third-party organisation. Any personal information we hold about you is stored and processed under our data protection policy, which is in line with the Data Protection Act 1998 and any subsequent legislation.

Changing your marketing preferences

You can change marketing preferences at any time through the link provided at the bottom of our marketing emails. If you choose to Unsubscribe, that means that you wish to no longer receive marketing communications from us, and we will comply with that request immediately.

If you have agreed that we can use your information for marketing purposes, we will use it for that purpose. You can change your mind by emailing us at or simply by clicking the unsubscribe link in the communications we send.

Access to personal information

Adroit Data & Insight provides customers with access to their personal information and the opportunity to amend and update their details or preferences (including consent to receive marketing communications) in order to keep the information up-to-date and accurate. This can be achieved by contacting us via the CONTACT US page on our website or by emailing You have the ability to unsubscribe from future communications by clicking on the Unsubscribe link, either at the bottom of any marketing email we send you.

Requesting a copy of your information

You can request details of personal information Adroit Data & Insight holds about you, including on our websites’ databases, by contacting us. See ‘How to contact us’.

Requests must be made in writing; there is no fee for doing this. Proof of identification is required in order to provide and protect your information. We also require sufficient details to be able locate your information. For example, dates and details of the websites, products or services that you have used. An optional application form may be provided to assist us in locating the information you require.

Security and storage of information

The security and storage of your personal information is very important to us. The personal information we collect from you is stored by us on secure servers, protected through a combination of physical and electronic access controls, firewall technology and other security measures. We have put in place measures to guard against unauthorised or unlawful processing and against accidental loss, destruction or damage.

Although we use market-standard security software to protect your personal information, we cannot guarantee the security of your data transmitted by you to our website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Keeping your personal information secure

Adroit Data & Insight is committed to keeping customers’ personal information secure to protect it from being inappropriately or accidentally accessed, used, shared or destroyed, and against it being lost.

Use of Cookies

Cookies are small text files that our website applies to your computer when you visit our website; these help us to distinguish you from other users of our website, and help us to improve our applications and services. For detailed information on the cookies we use, and the purposes for which we use them, please see our Cookie Policy.

Other sites and Social Media

Our website includes links to other sites. We make every effort to provide links to high quality, reputable sites but are not responsible for their privacy practices, site content, or the services they offer. If you follow a link from our website to another site or service, this Privacy Policy will no longer apply. We are not responsible for the information handling practices of third part sites or services, and we encourage you to read the privacy information notices appearing on those sites or services.

Transfers of personal information outside of the UK

The data that we collect from you may be transferred to, and stored at a destination outside the European Economic Area (EEA). Should a legal need arise to transfer personal information about customers to third parties located outside the UK, we will ensure that information is protected to a level which meets the requirements of UK law.

Google Analytics

This website uses Google Analytics to help analyse how visitors use this site. Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information on this website.

The anonymous information generated by Google Analytics cookies about your use of this website is transmitted to Google. This information is processed to compile statistical reports on website activity for this site only.

Changes to this Privacy Policy

We may change, modify or adjust this Privacy Policy from time to time. However, we will not reduce your rights under this Privacy Policy. Any changes we make to our Privacy Policy will be found on our Privacy Policy page. Copies are available from us by post. Please contact us if you require a copy. This privacy policy was last updated May 2018.

Contact Us

We take your privacy, and protection of your personal information, very seriously. If you have any questions, comments or queries about the way we are collecting or using your personal information, please contact the Data Protection Officer at Adroit Data & Insight, SwanYard, Market Place West, Cirencester GL2 7NH, or email us at

If you have a concern about the way in which we are collecting or using your personal information, you may also contact the Information Commissioner’s Office directly at