The Children’s Society (TCS) were requiring a new solution to empower their systems team in creating campaign selections. They embarked on a journey with Adroit to design and implement a FastStats system to streamline the campaign selections.
The intention was to then allow fundraisers to develop better targeted campaigns, resulting in stronger long-term mutually beneficial relationships with supporters. The Children’s Society faced several issues:
- Campaign selections took weeks, consuming the majority of the data teams’ time
- Fundraisers had little access to data or any supporter insights
- The complex supporter roles logic was held within the SQL layer, and confidence in the accuracy and the ability to maintain this code was low