What is Search Listening?

What is Search Listening?

Search Listening In the age of social media, social listening can give you key insights into people’s views. However, life can be portrayed through rose tinted glasses, so it is best to use search insights in conjunction as website searches are not filtered. Search listening applies to all industries as a person makes 3-4 searches on average every day. In this blog we will cover the Search Listening basics as well as showing an example of the data and tips on best practices.   What is ...

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Impacts of Covid-19 on Giving

Impacts of Covid-19 on Giving

The Impact of Covid-19 on the Individual Giving Fundraising Sector The Coronavirus Pandemic of 2020 is a significant world event which has affected giving, but it has also touched upon the lives of every individual on the planet in one way or another. It has changed the way we live our lives, with lockdowns, social distancing, a shift to working from home (for some), not to mention the physical and mental health impacts of the disease. We've seen the ingenuity of organisations rapidly shifting ...

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How to Use Crisis Management Tools Effectively

How to Use Crisis Management Tools Effectively

Current Climate Crisis management is being talked about more frequently than ever. You must have a crisis management plan whether it be using internal resources or external agencies/tools. Just ‘waiting to see what happens’ is not good enough anymore. This applies to all industries. In this post we’ll explain why tracking your sentiment is important as well as tracking 'what' people are talking about. Within a crisis, topics of conversation change quickly as do problems and their solution, whic ...

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COVID-19: Outlooks and Opinions

COVID-19: Outlooks and Opinions

COVID-19 The virus has affected everyone’s way of life in a negative or positive way. According to the World Health Organisation, the virus was detected in China on the 31 December 2019. The virus was considered a Public Health Emergency of International Concern on 30 January 2020. Within two weeks WHO named the new coronavirus disease: COVID-19. We are interested in the different topics people are talking about within different segments of people in our local area: Gloucestershire and how th ...

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Working From Home

Working From Home

5 Tips Due to the current global situation, many companies in several industries are working from home. Working from home can challenge productivity due to the environment and distractions. In this short post we will provide 5 tips to improve productivity. 1. Time management In order to stay productive when you are working from home, you need to manage your time effectively. Pick a start and end time and implement boundaries to complete your work activities within these times. Try to wake ...

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5 Tips for Effective Calls to Action (CTA)

5 Tips for Effective Calls to Action (CTA)

A Call To Action (CTA) is an instruction to an audience to provoke an immediate desired response which encourages a sale. A CTA is an important step not to be overlooked as it can be vital in feeding the sales funnel in some way. To put this into context, the more time taken in making the CTA step as best as it can be can ultimately lead to more sales. Here are 5 tips to help you create sucessful CTA's. 1) Urgency Use lengths of time in your CTA. Phrases such as, "try today”, “book now” to gi ...

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