Why is it important to combine Social and Search Listening?

Tis' the season to be jolly… First things first, what is Social and Search Listening? Social Listening The term ‘Social Listening’ can be misleading as it suggests only social networks are involved. TalkWalker coined the phrase ‘conversational intelligence’ which is an umbrella term for collating and analysing data from a range of sources: Social Media Blogs and Forums News sites Review Sites Search Listening Search Listening refers to using anonymised search data to see ...

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6 Alternative Visuals to Line Charts for Time Series Data

6 Alternative Visuals to Line Charts for Time Series Data

Line Charts and Time Series Data Displaying data over time is a common requirement for analysis and reporting (often displayed as line charts). This includes exploring trends by year, quarter, month and week as well as comparisons across a period such as year-on-year and year-to-date. It may be necessary to explore trends by day or hour, which could be relevant to industries such as customer service and call centre analytics. Visualising how metrics change over time enables business users and d ...

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5 Alternatives to Pie Charts

5 Alternatives to Pie Charts

Pie Charts Pie charts are a popular visualisation choice used to represent a part-to-whole relationship. In other words, the ‘parts’ are proportional categories with a combined total of 100%. Its name is derived from how each section resembles a slice of pie. Pizza chart would be an equally appropriate name, but perhaps has less of a ring to it. Food references aside, pie charts are a default charting option in most visualisation tools such as Tableau and Power BI. However, those concerned with da ...

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5 Tips for Designing a User Friendly Dashboard

5 Tips for Designing a User Friendly Dashboard

Introduction The discussion on dashboard design often has a strong focus on data visualisation best practice: choosing the most appropriate charts to display information in the most efficient manner possible. Putting the importance of effective data visualisation aside, this post instead highlights the core components of a dashboard and provides 5 simple and effective ways to design impactful reports with a strong focus on end-user engagement. Let’s start with a definition... What is a dashboa ...

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5 Considerations When Building Data Visualisations

5 Considerations When Building Data Visualisations

Introduction Data visualisation can be described as simply displaying information to enhance understanding of a given topic [1]. A large data table is therefore a visualisation, however not a very effective one as it requires a great amount of effort from a user to interpret any trends. This is the crux of data visualisation best practice: presenting information in the most efficient manner possible to ensure users can reach insights with minimal effort. There is a great range of different charts ...

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Why is Twitter so valuable in Social Listening?

Why is Twitter so valuable in Social Listening?

The Social Network Universe We all know the power of social media on our lives, from communicating with friends to buying the latest trend. Knowing what is trendy quickly is more important now than ever! Traditional methods of surveying aren’t quick enough to deploy to explore trends as they change fast. Not only this, there is a wide range of non-biased data from many sources at our disposal. This is where social listening and search data are paramount. Most brands monitor their own social net ...

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