5 Tips for Designing a User Friendly Dashboard

5 Tips for Designing a User Friendly Dashboard

Introduction The discussion on dashboard design often has a strong focus on data visualisation best practice: choosing the most appropriate charts to display information in the most efficient manner possible. Putting the importance of effective data visualisation aside, this post instead highlights the core components of a dashboard and provides 5 simple and effective ways to design impactful reports with a strong focus on end-user engagement. Let’s start with a definition... What is a dashboa ...

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5 Considerations When Building Data Visualisations

5 Considerations When Building Data Visualisations

Introduction Data visualisation can be described as simply displaying information to enhance understanding of a given topic [1]. A large data table is therefore a visualisation, however not a very effective one as it requires a great amount of effort from a user to interpret any trends. This is the crux of data visualisation best practice: presenting information in the most efficient manner possible to ensure users can reach insights with minimal effort. There is a great range of different charts ...

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Why is Twitter so valuable in Social Listening?

Why is Twitter so valuable in Social Listening?

The Social Network Universe We all know the power of social media on our lives, from communicating with friends to buying the latest trend. Knowing what is trendy quickly is more important now than ever! Traditional methods of surveying aren’t quick enough to deploy to explore trends as they change fast. Not only this, there is a wide range of non-biased data from many sources at our disposal. This is where social listening and search data are paramount. Most brands monitor their own social net ...

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5 things you need to think about when implementing a FastStats Installation

5 things you need to think about when implementing a FastStats Installation

5 things you need to think about when implementing a FastStats Installation 1. Project Ownership Project needs to be marketing / marketing analysis team led from the client side in order to help ensure that the FastStats system can help the organisation meets its marketing objectives. 2. Focus Need to really think about what data is brought into the FastStats system, it is too easy to suggest we need every variable and piece of information. It should be an opportunity to focus on the data t ...

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How to choose a FastStats Partner?

How to choose a FastStats Partner?

Have you picked the "Apteco Marketing Suite (FastStats)" to be your marketing campaign and analytics platform of choice? If so, now you have to pick an Approved Apteco Partner to join you on the journey to better informed marketing. I'm sure you'll be asking yourself the question "How do I choose a FastStats Partner?". It's not easy, there are a fair few to choose from. So, I've written this article to help inform you on what makes a great FastStats Partner. And why Adroit would be the right Fas ...

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What is Search Listening?

What is Search Listening?

Search Listening In the age of social media, social listening can give you key insights into people’s views. However, life can be portrayed through rose tinted glasses, so it is best to use search insights in conjunction as website searches are not filtered. Search listening applies to all industries as a person makes 3-4 searches on average every day. In this blog we will cover the Search Listening basics as well as showing an example of the data and tips on best practices.   https ...

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