Social Listening Research - Girls Get Equal

Social Listening Research – Girls Get Equal

The Re-birth of Equality 5-min read According to recent reports, 2018 was a ‘stand-out’ year for gender equality in the UK. This has been reflected all over the internet and within online conversations. Our social listening tools can track these online conversations. The #Metoo movement, was actually started by Tarana Burke, an American civil rights activist as long ago as 2006, but the use of the “Me Too” hashtag took off in 2017 in the wake of the Harvey Weinstein allegations, when Alyssa M ...

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Influencing the influencer – you’ve got the power!

Influencing the influencer – you’ve got the power!

One small step for Influencers, one giant leap for Digital Marketing 5-minute read We are focusing on social media influencers in this blog as part of our Social Listening and Audience Insights blog series. After reading this 5-minute blog you will have a better understanding of influencers. Having a better understanding of the types of influencers can enable you to effectively match the right type of influencer to the relevant company. In short, influencers are individuals or brands who can ...

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The internet’s torn over gelatin- is it just hogwash?

The internet’s torn over gelatin- is it just hogwash?

Veganism- the health craze storming the UK According to recent reports veganism is on the rise. Within five years the number of vegans in the UK has risen by approximately 150,000 to a staggering 600,000 in total. Adroit started a social listening project to understand the conversations being had online and report the findings. As well as veganism being healthy, it is also reported to be trending online, which people and organisations are taking advantage of. For instance, supermarkets are ...

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The ABC of data literacy: How intelligent is your business?

The ABC of data literacy: How intelligent is your business?

Data analytics has become almost fashionable. The image of ‘data guy’ who did something with numbers and presented monthly to jaded middle managers is changing. Intelligently curated data can tell you more about your customers, supporters, and clients than they know about themselves. Data can predict their future behaviour and anticipate their next micro-moment. In effect, data provides us mere mortals with a superpower. Data is the new black Its makeover has been partly due to the big data scand ...

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How we used Tableau to build a multi-functional, interactive mapping dashboard

How we used Tableau to build a multi-functional, interactive mapping dashboard

Multi-functional, interactive mapping dashboard using Tableau We’ve been evaluating the various merits of key dashboarding applications including Tableau, Power BI and Excel, based on their mapping capabilities. We quickly decided that Tableau would provide the best solution, because: It is possible to overlay point-based maps on top of thematic (filled) maps The software can cope easily with millions of data points If you know which workarounds to apply, it is possible to produce thema ...

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Why you still need to apply your own Human Intelligence to your Artificial Intelligence solutions

Why you still need to apply your own Human Intelligence to your Artificial Intelligence solutions

Why you still need to apply Human Intelligence to your AI solutions Why you need to apply your own Human Intelligence to your AI solutions? Artificial Intelligence is getting a lot of press lately. From horror scenarios which would rival the Terminator Hollywood movies, through to driverless cars and even through to supporting medical diagnosis.  However as with a lot of things, the hype is driven in a large part by fear. In a world optimised by "clicks" on the internet, it's the sensational, rath ...

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